Timeless Jewellery
Gautam@2022 Patronized by craft aficionados and culture protagonists, Birdhichand Ghansyhyamdas has been serving its clientele for over 6 decades.
It stems from an extreme need for change and pushing boundaries. A Birdhichand Ghanshyamdas Jewellers collection has always been ahead of its times and an open field of experimentation.
Established in 1940, the brand since its inception has emerged as one that has set out to create collections that are totally unique and out of the box, enveloped by timelessness. A brand reckoned for creating classic high jewellery combining beauty, elegance and imagination, Birdhichand Ghanshyamdas Jewellers’ brand ethos lies in treating a precious something that always was with reverence, notwithstanding that it may have aged, and at the same time, with a nonchalant approach to luxury.
Each crafted piece is made unique to make its own individual statement combining age-old craft techniques in both modern as well as traditional settings. The brand’s commitment to pursuing the art of creating masterpieces that are timeless, one of a kind and value of money is a trait that sets the brand apart as an industry champion.
One of India’s most iconic brands, Birdhichand draws its design inspiration from the flora, fauna and the art deco movement. Exceptionally set pieces crafted combining traditional craft accentuated with modern aesthetics, Birdhichand today stands as a design house manufacturing international standard pieces with global appeal.
It can be said that for almost a century Birdhichand Ghanshyamdas Jewellers has broken barriers and norms when it comes to a set concept or craftsmanship. It has alwaystrived to create jewellery that presents its one-of-a-kind and distinctive approach. Great importance is placed on keeping alive the traditional art of jewellery making. The passion, artistic flair and intuitive eye for the traditional style forever invites us to the narrow lanes of Jaipur to see that the techniques are perfect. While the design language of the brand is inspired by the cultural fabric of the land of origin yet it is a constant endeavor to bridge the gap between traditional artisanship and contemporary fashion trends.
Each crafted piece is made unique to make its own individual statement combining age-old craft techniques in both modern as well as traditional settings
The Birdhichand Ghanshyamdas workshop houses some of the most talented craftsmen in the country. Years of training, exceptional levels of skill and a passion for the art of jewellery- making sets these artisans apart. The unique pieces crafted by the design mavins at the house of Birdhichand are not only studded with the choicest gemstones but also finished with great precision. The repository of gemstones that the brand boasts of today is a culmination of the years of travel that the founders of the brand have intaken. From precious Burmese rubies to the finest Colombian emeralds, from Burmese Tourmaline to the glitzy purple-blue tanzanites, the brand’s repertoire of unique gemstones is enormous. The design teams at Birdhichand are aimed at preserving the design heritage of the country while fitting the modern day aesthetics. In their attempt of taking the craft bastion of jewellery making forward, Birdhichand Ghanshyamdas has to its credit many techniques that have been revived and reimagined to ensure the sanctity of the craftsmanship. The brand’s belief of jewellery-making is an intricate art that evolves over time and that the most authentic and traditional jewellery-making happens at homes and in informal set-ups rather than factories or workshops as is the case today. This makes the creation process intimate and unique.
Sourced from: https://issuu.com/sloane-trading-international/docs/four_india_june_-_september_2023?fr=sN2QzMDE1MDA0MQ
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