Designing Elegance over a Century!
Gautam@2022 Poltrona Frau, the century-old, high-end Italian furniture brand is celebrating their 110 years of
excellence and continuing to elegantly innovate as a brand that is also mindful of sustainability.
Poltrona Frau is currently commemorating two significant anniversaries: the 100th anniversary of the Iconic Armchair 1919, designed by the company’s founder, Renzo Frau, and the tenth anniversary of the Archibald Armchair, designed by French designer Jean-Marie Massaud.
While this heritage company offers a tastefully furnished environment that reflects the personality of those who use them, the brand is also making itself known for their sustainable furniture. The brand uses natural materials, without embellishments, in a way to enhance and emphasise their quintessential qualities. These natural materials are made unique by finishes and technologically advanced processes that the brand specifically designs to make their proprietary design materials. The brand designs and manufactures luxury sofas, armchairs, beds, storage units, cabinets, chairs, tables, furnishing accessories, and directional systems through the constant innovation of tradition.
On its 110th anniversary, this historic design brand has partnered with Argentine-Spanish Artist Philip Pantone, who has completely reinvented the Archibald Armchair, one of the brand’s most iconic models. Using Poltrona Frau’s ColorSphere as an inspiration, he has created a mesmerizing pattern that vibrates across Archibald’s Impact-Less leather surface. Impact Less leather results from the brand’s ongoing commitment to maximizing sustainability as it is chrome free, uses less water and reduces chemical components’ consumption.
Let us look at how this high-end, breathtakingly elegant furniture brand started. In 1912, Renzo Frau founded Poltrona Frau in Turin, Italy. From 1926 onwards, the brand was appointed as the furniture supplier to the Italian Royal Family, the Savoia Dynasty. Since then, Poltrona Frau has furnished the homes of numerous prominent people, grand hotels, the interiors of the Expo Turin 1928, and the lavish
transatlantic Rex (ocean liner), pride of the Italian Navy, amongst others. The brand consists of three divisions— Residential, Interiors in Motion, and Contract. While the residential division has been a part of Poltrona Frau since the beginning, the Interiors in Motion division was founded in 1984. Poltrona Frau designs interiors for trains, yachts, helicopters, and airplanes and has collaborated with award-winning airlines such as Singapore Airlines, Alitalia, and Etihad Airways.
So far, the brand has collaborated with over 200 of the world’s leading architects and designers and is present in over 100 countries. At present, the brand has 13 flagship stores, 140 single-brand stores, and approximately 400 multi-brand stores worldwide.
by Ludovica and Roberto
Palomba
While the brand introduces new ways to experience home environments, workspaces, public spaces, and seating for theatres, auditoriums, and convention centres, they
respect the company’s heritage and DNA.
The true delight of Poltrona Frau is that it is always
contemporary while remaining completely consistent with its identity, excellent craftsmanship, exclusive materials, sober Italian elegance, etc
Recommended Posts
RETURN TO THE ESSENCE OF DINING
December 15, 2023
ROSEWOOD HONG KONG PARTNERS WITH ELEVEN MADISON PARK
November 11, 2023
WINTER WONDERLANDS: THE BEST NEW SKI RESORTS
November 7, 2023
cialis for sale nz
cialis for sale nz